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Fort Lauderdale StrikersTwenty clubs, twelve kit makers, and the two centenary shirts of the season. What every side is wearing — home, away and the second alternate — and why each one looks the way it does.
Serie A has quietly become the most interesting league in Europe for shirt design. Twelve different suppliers now dress twenty clubs, and that fragmentation is exactly why the 2026/27 range looks so varied. Italy has everything from adidas and Nike to Kappa, Mizuno, Macron, Joma, EA7 and a Nike sub-label arriving in the league for the first time.
Two clubs reach their centenary this season, and both have leaned into it. Napoli, founded in 1926, have built their entire home shirt around the Diego Maradona era. Fiorentina, founded the same year, have hidden their anniversary in the collar: 19 and 20 split in half and stacked, joined by 26 to spell out 1926 to 2026. Three promoted sides — Venezia, Frosinone and Monza — arrive with some of the boldest shirts in the league, and one of them is wearing a Nocta kit that has spent the summer being photographed more than any other shirt in Italy.
Who makes what in 2026/27
Twelve suppliers, twenty clubs. adidas dresses four sides, Puma three, and Nike three — one of them through its Nocta sub-label. Everyone else dresses one or two.
- adidasRoma, Como, Juventus, Lecce
- PumaAC Milan, Sassuolo, Parma
- NikeInter Milan, Monza
- MacronBologna, Udinese
- JomaTorino, Fiorentina
- New BalanceAtalanta
- KappaGenoa
- MizunoLazio
- EA7Napoli
- EYE SportCagliari
- ZeusFrosinone
- NoctaVenezia
Club by club
In the order the clubs finished the 2025/26 season, with the promoted sides at the end.
Inter Milan
Nike
Inter keep the blue-and-black stripes, which is the least surprising sentence in this article, and then do something unusual with them: the 2026/27 home shirt carries a black polo collar, a deliberately dressed-up touch for a shirt that has spent most of its history without one. The stripes stay narrow and the collar is the only thing breaking them. As champions, Inter also wear the tricolour scudetto shield on the chest. It is a home kit that reads formal rather than athletic, which suits a side that has just won the league by being organised rather than explosive.
The away shirt is the interesting one. Nike have taken a baseball jersey as the reference — pinstripes on white, a full-button placket, and the club crest rendered without its usual border so it sits flat on the fabric like a cap insignia. It is a genuinely strange thing to do to an Italian club shirt and it works, largely because the pinstripes are fine enough to read as texture from a distance rather than as a pattern up close. Both shirts carry the scudetto shield on the chest.
Napoli
EA7Centenary 1926–2026
Napoli's hundredth year is the story of their 2026/27 range, and EA7 — Giorgio Armani's sportswear label, and still one of the more unexpected kit partnerships in Europe — have treated it seriously. The home shirt is the sky blue the club has worn since the 1960s, cut with a slightly deeper collar and finished with a gold-bordered centenary crest. The reference is explicit: this is the Maradona-era blue, reproduced rather than reinterpreted.
The third shirt is where the anniversary really lands. It is red, and that is not an arbitrary choice — it is the colour of the shirt Maradona wore during his time in Naples, brought back with the crest moved to the right chest so the whole front reads differently. The away shirt stays white and plain, which is exactly what a third shirt this loud needs next to it. Between the centenary blue, the plain white and the Maradona red, Napoli have the most coherent three-shirt story in the league this season.
Roma
adidas
Roma's first adidas season proper goes straight at the club's own archive. Both the home and away shirts carry one of two historical versions of the Roma crest, and both crests are split horizontally into two colours — the upper half in one shade, the lower half in another. It is a small detail that does a lot of work: from a distance the shirt looks classic, up close it looks like a club deliberately dating itself.
The home shirt is the deep red, the away is white with a horizontal band across the chest. What ties them together is the adidas approach of keeping the three stripes on the shoulders only, rather than running them down the sleeves, which keeps the silhouette cleaner than most of what adidas has produced for Italian clubs recently.
Como
adidas
Como are the club every neutral has quietly started following, and the kit has become part of it. The home shirt is the lake blue with a proper collar — not a mock collar, an actual folded one — and an old version of the club crest, lightly adjusted rather than replaced. The away shirt strips everything back to white and lets the crest do the talking.
Both shirts are deliberately understated in a league that has gone the other way. Como's design language since returning to Serie A has been restrained and slightly retro without ever tipping into pastiche, and the 2026/27 range continues that. It is also one of the few Serie A kits this season that genuinely works as everyday clothing, which matters more than it used to.
AC Milan
Puma
Puma have gone wide with AC Milan's home shirt — not just rossoneri stripes, but stripes with real weight to them, spaced further apart than usual so the red and black actually read as two colours rather than as a blur. The collar is a plain round neck. After several seasons of increasingly experimental Milan home shirts, this one is a return to the club's most recognisable silhouette.
The away shirt is white with a subtle tonal pattern, and the third is black with the crest repositioned to the centre of the chest — a placement that has become something of a signature for Puma's Italian clubs. The launch campaign for the away shirt featured a former Milan striker whose name will be familiar to anyone who watched Serie A in the 2000s, which is a fairly clear signal about who the shirt is aimed at.
Juventus
adidas
Juventus and adidas have settled into a rhythm: bold home stripes, one genuinely surprising away colour, one black third shirt. This season the home shirt returns to a proper collar, which Juventus have used on and off since the 1990s and which always divides opinion — it makes the shirt look older than it is, in a good way.
The away shirt is pink, which is not a Juventus colour in any conventional sense but has history at the club, and it carries an older version of the crest rather than the modern J. The third shirt is black. Three shirts, three completely different identities, one supplier — it is the most commercially confident range adidas has put out for any Serie A club this season.
Atalanta
New Balance
Atalanta's home shirt is the blue-and-black stripes, and then New Balance have overlaid a set of shifting square graphics across them — a pattern that reads as static from far away and as a grid of blocks up close. It is the sort of thing that could easily look gimmicky and instead looks deliberate, mostly because the base stripes stay the correct width.
The away shirt is white with a geometric repeat that echoes the same grid idea in a lighter register. Both shirts carry a new version of the club's crest. Bergamo's shirt has been one of the most quietly improved in Italy over the last three years and this is the best of them.
Bologna
Macron
Bologna have been wearing red and blue since the club was founded in 1909 — first in quarters, then in vertical stripes — and Macron have resisted the temptation to modernise it. The 2026/27 home shirt is the stripes, a proper collar, and very little else. That is the correct decision. Some shirts do not need a concept.
The away shirt is white and similarly plain. Bologna are the only Macron club in Serie A whose shirt is genuinely historic rather than merely traditional, and the supplier has understood the difference: the detailing here is in the fabric weight and the collar construction, not in the graphics.
Lazio
Mizuno
Lazio and Mizuno are one of the most distinctive partnerships in European football, and the Japanese supplier has leaned fully into the collar this season. The home shirt is the pale sky blue with a two-button placket collar — a design that would look dated on almost any other club and looks correct here, because Lazio have been wearing that exact shade with that exact formality for decades.
The away shirt is white with diagonal stripes and an older version of the Lazio crest, the eagle badge from decades past. The third shirt is navy with the crest in gold and the same two-button collar. Three shirts, one design language, zero compromises — Mizuno has been making Lazio kits since the 1980s and it shows in how well the supplier understands what the club's shirts should feel like.
Udinese
Macron
Udinese wear black and white stripes, which means the shirt only ever really changes in the details. This season the collar is clean and the stripes are narrow, which gives the home shirt a slightly vintage feel without going retro. Macron's badge sits on the right chest, the club crest on the left.
The away shirt is a strong, saturated blue — a colour Udinese have used as their alternate for years and which makes a much better contrast against the black-and-white than white-on-white ever would. It is an unfussy range for a club that has spent two decades being Serie A's most reliable overachiever.
Sassuolo
Puma
Sassuolo have the best kit story nobody talks about. The home shirt is the black and green stripes. The away shirt is white, and across it sits a large, low-contrast watermark of a daffodil — the flower that gives the town of Sassuolo its identity, and which already appears on the club's crest. It is subtle enough that you can miss it entirely on a photograph and notice it immediately in person.
That is a genuinely clever piece of design: a pattern that only rewards people who look properly, tied to a piece of local geography rather than a generic geometric print. Most clubs with a small-town identity paste it on the badge and leave it there. Sassuolo have put theirs into the fabric.
Torino
Joma
Torino wear one of the most distinctive colours in Italy — a deep, brown-tinged maroon that belongs to the club and to nobody else — and Joma have kept the home shirt almost entirely free of decoration. There is a collar, there is the crest, and there is the colour. Nothing else.
The away shirt is white with maroon trim, and the third is blue. Three-shirts-each is now standard across Serie A, but Torino are one of the few clubs whose away kit does not try to compete with the home one for attention. Given how recognisable that maroon is, that restraint is the right call.
Parma
Puma
Parma's home shirt is white with a black cross across the chest — a design taken directly from the club's crest, which carries the same black cross. It is a simple idea that almost nobody else in Europe can copy, because almost nobody else has a cross on their badge.
The away shirt is the yellow-and-blue hooped design Parma have used on and off for decades. Between the two, Parma have the most legible colour identity of any mid-table Serie A club: you can identify either shirt from across a stadium. Puma has not needed to reinvent anything.
Cagliari
EYE Sport
Cagliari's home shirt splits the body into red and blue, the two colours of the city of Cagliari itself, with EYE Sport — an Italian brand most fans outside the country will not have encountered — keeping the graphic treatment minimal. The crest sits between the two colour blocks.
The away shirt is white. Cagliari's red and blue come from the city rather than from any footballing tradition, and EYE Sport have correctly treated that as something to preserve rather than redesign. The cleanest, most identity-driven shirt in the bottom half of the table.
Fiorentina
JomaCentenary 1926–2026
Fiorentina's centenary shirt is the most considered piece of kit design in Serie A this season. The home shirt is the purple, covered in a dense tonal pattern that only becomes visible up close, and the anniversary is hidden in the collar: 19 and 20 split in half and stacked on top of each other, joined by 26, so the whole collar spells out 1926 to 2026. You have to be looking for it to find it.
The away shirt is white, and on the left sleeve cuff sit thirteen embossed lilies — a tribute to Davide Astori, the Fiorentina captain who wore number 13 and died in 2018 at the age of 31. The club retired the number. Putting that detail on the sleeve, where a player's own arm would cover it, rather than across the chest where it would be merchandise, is the kind of decision that separates a tribute from a marketing exercise.
Genoa
Kappa
Genoa are the oldest football club in Italy — founded in 1893, which makes them older than the Italian league itself — and their red-and-blue halves are among the most historically loaded shirts in the country. Kappa has kept the 2026/27 home shirt close to the template, with the halves split cleanly down the middle and the crest sitting on the chest.
The away shirt is white with a red-and-blue trim. Kappa's signature is the fitted cut, which is more pronounced on Genoa's shirts than on most of what the brand produces elsewhere, and it gives the range a slightly different silhouette to the looser shirts around it in Serie A.
Lecce
adidas
Lecce's red-and-yellow stripes are one of the loudest shirts in Italian football and adidas has not toned them down at all. The stripes are vertical, the yellow is bright, and the collar is a plain crew. It is a shirt that looks exactly like a Lecce shirt should look, which is more of a compliment than it sounds given how often suppliers try to fix things that were never broken.
The away shirt is white, the third is blue, and the three work together as a set rather than as three separate ideas. Lecce are one of four adidas clubs in Serie A this season, and their range is the most conservative of the four — which, given that the other three are Roma, Juventus and Como, is probably the correct brief.
Venezia
NoctaPromoted
Venezia are back in Serie A, and they have brought the most talked-about kit in the league with them. Nocta — the Nike sub-label co-founded by Drake, who is also a part-owner of the club — takes over from the previous supplier, and the home shirt is black with a broad green-and-orange band running across the chest, the Venezia wordmark set inside it and the club monogram sitting above it. It reads closer to a fashion shirt than a match shirt, which is exactly the point.
Nocta's other significant move is the vertical stack on the front of the away shirt: the Nocta mark, the club crest and the front-of-shirt sponsor are arranged top to bottom rather than spread across the chest as three separate elements. Nobody else in Serie A does this. Whether it is a design decision or a piece of brand positioning, it has already made Venezia's shirts the most photographed in the league this season.
Frosinone
ZeusPromoted
Frosinone's home shirt is yellow with a blue collar and trim, made by Zeus — an Italian supplier based in Torre Annunziata, just outside Naples, that has quietly built a reputation with the smaller clubs in Serie A. The club's lion crest sits on the chest, and a graphic treatment runs over the shoulders and sleeves — more detail than most suppliers would bother with on a promoted club.
The away shirt is a cream white with black and yellow collision stripes at the collar and down the sleeves. The third shirt is black with a tonal pattern and gold detailing, and it is the best of the three: a promoted club's third shirt has no commercial reason to exist, which means the only reason Frosinone have one this good is that somebody at the club or at Zeus wanted to make it.
Monza
NikePromoted
Monza's red and white come from the city rather than from any footballing tradition, and Nike has built the 2026/27 range around that: a red shirt with a white collar for home, and a white shirt with a red collar for away. The two are exact inverses of each other.
It is a refreshingly simple approach for a promoted club, and it is the opposite of what Venezia and Frosinone have done with their own promotions. Monza have three shirts that are unmistakably one set, and there is a lot to be said for a club that knows its identity is a colour swap and is content to let that be the whole idea.
What the 2026/27 range says about Serie A
Three things stand out once you have looked at all twenty.
Collars are back, and they are not decorative. Inter, Juventus, Lazio, Como and Parma all wear a folded or buttoned collar on at least one shirt this season. At Lazio it is a two-button placket on all three. At Como it is a proper fold. Serie A has always been the league where a football shirt is allowed to look like clothing rather than equipment, and 2026/27 is the strongest expression of that in years.
The archives are being mined, but carefully. Napoli's red third shirt, Roma's two historical crests, Juventus's pink away, Lazio's old eagle badge, Cagliari's city colours — this is a league that has decided its own past is a design asset. The difference from previous retro cycles is that the clubs are not reproducing shirts, they are reproducing details. A crest here, a collar there.
The small suppliers are winning. Mizuno at Lazio, EYE Sport at Cagliari, Zeus at Frosinone, Nocta at Venezia. The most distinctive shirts in the league this season are not coming from the brands with the biggest marketing budgets. Fiorentina's centenary collar, which spells out 1926 to 2026 in three-part numerals, was made by Joma. That is not a coincidence.
Shop the 2026/27 Serie A shirts
Every club above, straight through to the collection. Home, away and third shirts, men’s and women’s ranges, with more arriving as each club completes its launch. Where a club’s new 2026/27 shirt is not yet in stock, the product card below shows the most recent shirt we carry for that team, with the season printed on the card.
Frequently asked
- When were the 2026/27 Serie A kits released?
- Most clubs launched between late June and mid-August 2026, with home shirts typically arriving first and third shirts following through August and September. A handful of clubs release late, so the range is still filling in as the season starts.
- Which Serie A clubs have a centenary shirt in 2026/27?
- Two: Napoli and Fiorentina, both founded in 1926 and therefore both marking a hundred years this season. Napoli have built the whole range around theirs, including a gold-bordered crest and a red third shirt referencing the Maradona era. Fiorentina have hidden theirs in the collar numerals.
- Who makes the Napoli kit now?
- EA7, the sportswear label owned by Giorgio Armani. It is one of the few partnerships in Europe where a luxury house’s diffusion line makes a top-flight football kit.
- What is the scudetto shield on a Serie A shirt?
- The scudetto is the small shield in the Italian tricolour worn on the chest by the defending Serie A champion. It appears on Inter Milan’s 2026/27 home and away shirts, along with the Coppa Italia cockade where a club has won that trophy.
- What is the difference between a replica and an authentic Serie A shirt?
- Replica shirts are the standard supporter version: looser cut, woven crest, standard technical fabric. Authentic (also sold as match or player issue) shirts use the same fabric and fit the players wear, with bonded rather than stitched detailing and a much closer cut. Authentic versions are typically around twice the price.
- Do Serie A shirts come with the league sleeve patch?
- League sleeve patches are normally applied to the match shirts used in competition and are not always included on retail versions. Where a shirt is sold as the on-field or match specification, the Serie A patch is part of the garment.
- Which Serie A shirt is the most traditional?
- Genoa, who have played in red and blue halves since 1893 and are the oldest club in Italy. Bologna’s red and blue stripes and Juventus’s black and white stripes both date to the first decade of the twentieth century.
- Where can I buy 2026/27 Serie A shirts?
- All twenty clubs are listed in the collection links above. Stock varies by club and by kit version, and the newer ranges — including the centenary shirts — tend to sell through fastest in the larger sizes.
Related reading
Kit descriptions are based on the official 2026/27 launch materials published by each club and its supplier. Photography is the clubs’ own launch imagery. Prices and availability shown in the product cards are current at the time of publication and are subject to change.